What are Britain’s Favourite Sweets?

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What should you give your sweet for that special occasion? It is hard to go wrong when Sweet Gifts contain one of Britain’s favourite sweets! But what are they? Read on to find out and to see if your favourites made the cut!

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What are Britain’s Favourite Sweets?

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Haribo Starmix

Haribo’s Starmix is the best-selling sweet in the UK. A Nielsen study done in 2018 found that almost ninety million bags were sold every year in Britain. We’ll say that the sales data proves it is Britain’s favorite sweet

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Cadbury’s Dairy Milk Chocolate Bar

Studies suggest that the average Brit consumes 1.5 tons of chocolate over a lifetime. And the traditional Dairy Milk candy bar accounts for a large part of that because they’re the most popular candy bars in the UK. One study found that the average Brit consumes 1300 Dairy Milk Bars!

This is in contrast to the Cadbury Creme Eggs. While they’re a top seller around Easter, they’re seasonal so they don’t sell nearly as many of these treats annually as their plain chocolate candy bars. They’re actually beaten by Cadbury Buttons; those are the fourth most popular confectionery in the UK, though they’re only the thirty-fifth most famous. A lot of people eat them but can’t name them if asked.

If we were ranking candy brands based on overall popularity, Cadbury would again top the list, because the Cadbury Twirl is the eighth most popular brand in the country. Yet is only the 26th most famous confectionery. Let’s just say it is hard to go wrong with a Cadbury gift basket, if you don’t know what to get your sweet.

Mars Bars

Mars Bars are the next most popular candy bar. A national poll done by CDA actually had it come in first, though it doesn’t rank as high in national sales figures. (Mars Bars are the eighth best seller in the UK.) Mars Bars are more popular in England and Scotland than they are in Wales.

Chocolate Eclairs

The term chocolate eclairs can refer to the cream-filled pastry or a chewy toffee sweet with the chocolate center. In national polls, the candy is the second most popular candy in the UK. Fudge ranks higher in surveys if it is included, but we won’t count fudge as a candy.

Fizzy Cola Bottles

Fizzy Cola Bottles are a sweet treat, especially when people go to the cinema. A Candy King Parties survey found them to be the fourth most popular treat in the country. If you exclude chocolates, then they come in third place and rival jellybeans in popularity.

Related Reading: Our Wedding Candy Buffet!

Kit Kat Four Finger

The Kit Kat Four Finger came in first on a Yougov poll for the most popular confectionery in the UK. It gets bonus points for being the third most famous candy in the country. Even people who don’t eat it know what it is. In contrast, the Toblerone milk chocolate bar is the twelfth most popular one in the country and the fifteenth-most famous.


Maltesers are one of the most popular candies in the UK. They’re also the seventeenth most famous confectionery in the UK. Anglotopia said that the top candies in the UK are Maltesers, Jelly Babies, Wine Gums and Liquorice Allsorts.

Related Reading: How To Make A Chocolate Explosion Cake

How to make a Chocolate Explosion Cake. It looks amazing (and yummy) and is so easy to make! This is a chocolate lover, chocoholics dream cake! Perfect for birthdays and other celebrations!

Fun Facts about Sweets

Of all the surveys done to determine the most popular candies in the UK, none of them contained products rolled out since 2000. The classics remain the most popular treats, whether you’re buying gifts or something to satisfy your own sweet tooth.

  • All Smarties are the same flavour, apart from the orange ones, which are flavoured with orange oil. – Buzzfeed
  • Freddo bars were originally invented in Australia in 1930. A chocolate mouse was originally suggested, but the inventor suggested that “women and children were afraid of mice and a chocolate mouse would not sell”. – Buzzfeed
  • Jelly Babies were first launched in the UK by Bassett’s as “Peace Babies” in 1918 to commemorate the end of the first World War. – Buzzfeed
  • In Britain sweets and chocolate were rationed from 1942 to 1953. February 5, 1953 was a day of rejoicing for children as that was when rationing finally ended!

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