I am married to a Star Wars merchandise collector – and so, today’s post for 100 Days of Disney is in celebration of that!
Today also happens to be Force Friday, the day that the merchandise is released for the new Star Wars: The Force Awakens movie. Star Wars also holds a Guinness World Records title for the “Most successful film merchandising franchise”, and it’s easy to see why – merchandise is a multi-million dollar industry, and when it’s backed by an epic film series as Star Wars… well, they are onto a winner!
Star Wars quickly became the highest-grossing film of all-time, displaced five years later by Spielberg’s E.T. the Extra-Terrestrial. After the success of American Graffiti and prior to the beginning of filming on Star Wars, George Lucas was encouraged to renegotiate for a higher fee for writing and directing Star Wars than the $150,000 agreed. He declined to do so, instead negotiating for advantage in some of the as-yet-unspecified parts of his contract with Fox, in particular ownership of licensing and merchandising rights (for novelizations, T-shirts, toys, etc.) and contractual arrangements for sequels. The studio was unconcerned to relinquish these rights, as its last major attempt in the field, with the 1967 film, Doctor Dolittle, had proved a discouraging failure. Lucas exploited merchandising rights wisely, and Lucasfilm has earned hundreds of millions of dollars from licensed games, toys, and collectibles created for the franchise. – Wikipedia
I’ve picked out lots of different merchandise that I think would suit every Star Wars fan, of all ages – with clothes, toys, pins, collectibles and interactive robots! There are the new and classic characters: Finn, Rey, BB-8, Captain Phasma, Kylo Ren, as well as Darth Vader, Boba Fett, Yoda, Chewbacca, R2-D2, C-3pO, Luke Skywalker, Princess Leia and Han Solo (with his LEGO Millennium Falcon). We have the Millennium Falcon LEGO set – it’s pretty awesome!
Just click on the image at the top of this post to be taken to my Polyvore board with links to each of the items.
Do you have a Star Wars fan in your household? Will you be buying any The Force Awakens merchandise?
Thanks for reading Day 52 of 100 Days of Disney 2015! 48 to go! Come back tomorrow for another Disney post!
Posts in the 100 Days of Disney Series:
Disney Crafts | Disney Printables | Disney Dining | Disney Vacation Planning | Around Walt Disney World | Disney Resorts | Disney Photography | Disney Theme Parks | Disney Rides + Attractions | Disney Shows + Parades | Disney Fashion | Disney Merchandise | Disney Movies | Disney Songs
And if you are a blogger, don’t forget that the 100 Days of Disney – The Blogger Linky is now open!